Abstract

The paper presents a case study of Polish female entrepreneurs who have successfully established and operated their businesses in the tourism industry. Innovative Polish female entrepreneurship success represents a strategy for utilizing entrepreneurial resources in a manner that contributes to the social and economic development of the community. The Tourism Area Life Cycle model is used to analyze the problem areas at various stages of business operations and provide a list of strategies that make businesses successful. Conclusions are drawn concerning the sustainability of the industry‘s entrepreneurial activities that have been critical for the business’ success.