Abstract

The aim of this study was to analyze the sociological and psychological consequences of market-seeking behavior of teachers in city of Zanjan and also to describe the appropriate and inappropriate results of such behavior. In this study, the phenomenological qualitative approach by Colaizzi model was used. The members of the study target population consisted of 48 samples of all market-seeking teachers, non-market-seeking teachers, parents and the students of Zanjan city high schools, who were studying in the academic year of 2015-2016. The consequences of market-seeking behavior of teachers were classified into two categories:Sociological consequences and Psychological consequences.The study sampling method was objective-based and was continued until achieving full saturation. The results analysis was done according to the proposed Colaizzi model.To ensure the accountability and credibility of the research, the results analyzed were given to 15 participants in the interview for adaptation, which were guaranteed by the members. This suggests that the present findings were similar to the experiences of them. In the results section, 39 market-seeking behaviors of teachers were explained. The outcomes discussed by the participants group were numerous and varied, but this behavior has been mostly described inappropriate.