S, sivanenthira, Sabina D, and Ratnam E. “The Impact of Country of Origin on Brand Equity: The Case of Jaffna Customers in Purchasing Toothpaste in Sri Lankan Market”. International Journal of Social Sciences and Humanities Invention 6, no. 5 (May 31, 2019): 5472–5475. Accessed April 19, 2024. http://valleyinternational.net/index.php/theijsshi/article/view/2112.