1.
Poon ST. Designing The Brand Archetype: Examining The Role Of Jungian Collective Unconscious In The Creative Customisation Of Brands. Int. j. soc. sci. humanit. invent. [Internet]. 2016 Jun. 12 [cited 2024 May 2];3(6). Available from: http://valleyinternational.net/index.php/theijsshi/article/view/431