Abstract

The objective of this study was to establish the influence of strategy implementation on sustainability of community based tourism in the coast region of Kenya. The target population was 193 members of community based tourism units in coastal Kenya as a representative sample. Stratified random sampling method was used to classify the thirteen community groups into a single stratum. The study used structured questionnaires and documented literature as the main tools for both primary and secondary data collection. The findings indicated that strategy implementation had a positive relationship with sustainability of community based tourism. The variables were found to be normally distributed and hence no significant differences at 95% confidence level. The study established a strong linear relationship existed between strategy implementation and sustainability of community based tourism. Information from the study confirms enterprises require strategy implementation for continued sustainability of their enterprises.