Abstract

Bangladesh is a developing country and agriculture is the largest sector of the economy. Agricultural producers, food producers, and handicrafts producers are not getting the proper price. Because, Bangladesh fully depends on the intermediaries because of improper infrastructure in supply chain of their product and shortage of capital as well literacy. A baseline study entitled “Development of marketing and distribution channel to ensure fair price for the products of Cooperative Societies under Department of Cooperatives” was conducted primarily to find out the present scenario of producing, selling, and supply chain of products of producers under cooperative society which would examine the challenges in productions, selling and supply chain for the producers of cooperative society, also analyze Time, Cost and Visit (TCV) regarding selling of produced goods and finally to find a way to mitigate these challenges. In this study, purposive sampling method was used for determining the sample where more than 160 respondents were selected as sample size. 34% people had to give commission to the whole seller and there was higher transportation cost. 34% of producers said that they sold their products at lower price; some people (40%) got their products price lately. There was also money collection problem (33%). Most of the farmers were illiterate and for that reason, they did not have the ability to sell their products in the international market and also nationwide, they just only sold to local market. Ministry of local Government & Cooperative Society could play a vital role to bring formation within the framework of Cooperative Society and could minimize the role of middlemen of marketing agricultural products of Bangladesh.