POON, S. T. Designing The Brand Archetype: Examining The Role Of Jungian Collective Unconscious In The Creative Customisation Of Brands. International Journal of Social Sciences and Humanities Invention, [S. l.], v. 3, n. 6, 2016. Disponível em: https://valleyinternational.net/index.php/theijsshi/article/view/431. Acesso em: 3 may. 2024.