Poon, Stephen T.F. “Designing The Brand Archetype: Examining The Role Of Jungian Collective Unconscious In The Creative Customisation Of Brands”. International Journal of Social Sciences and Humanities Invention 3, no. 6 (June 12, 2016). Accessed July 13, 2024. https://valleyinternational.net/index.php/theijsshi/article/view/431.