Abstract
Culinary business has a lot of competition which is faced by business actors. So, in the culinary business, it demands every effort to be able to compete and to defend against competitors. The increasingly fierce competition requires the entrepreneurs to think of the right strategy in competence. This becomes a business opportunity and challenge for every business that operates in Indonesia.
This study aims to make the store atmosphere in culinary business able to compete and to increase the purchasing interest of the society, therefore the purpose in the first year is to conduct a field survey to record and to analyze the culinary business so that people know and are interested to visit and to buy the products that are offered. In the second year is to design and to test model, and to make brochure or pocket book about store atmosphere in culinary business.
From the results of study, it shows that the store atmosphere in culinary business in Sub-District of Percut Sei Tuan if it is viewed from the store exterior indicator, it has less good value with an average value of 3.216, general interior also has less good average value with an average value of 2.984, while store layout in the business has good value with an average value of 3.578 means that business owners can maintain by improving existing facilities, store displays have less good average value with an average value of 3.328.
If it is seen from the results, it is expected that culinary business owners in the Sub-District of Percut Sei Tuan should improve the atmosphere of business place for purchasing interest of society to emerge. Besides store atmosphere indicator, the addition of other indicators is the purchasing interest of the society in which the average value that is generated from the questionnaire is still showing less good value with an average value of 3.3, it means that it becomes a problem for culinary business in Sub-District of Percut Sei Tuan.