Abstract

Internet banking is popular among the Indian customers nowadays as they find it easy and convenient in bank transactions. Hence the study is done between the private sector bank customers in Tamil Nadu to find out which age group is using the internet banking services more. The study is done on the private sector bank customers of the State as these banks are the pioneers of introducing internet banking in the country. To achieve this objective, a well-structured questionnaire was sent to the customers and 228 had responded to the study. Finally 200 customers were selected as the questionnaire was complete. Multiple Regression analysis was employed to get the results. The analysis showed that there is no significant influence of age on the adoption of internet banking. The study was done only on the private sector bank customers from Tamil Nadu.