Abstract
State and society goes through strong change processes impacting social, economic, cultural and especially – demographic situation and development of rural municipalities. Youth entrepreneurship promotional environment is defined by these processes as well as conditions forming this environment. Young people reaching for the expression and creativity in the sociocultural environment are the most active part of the society. Many researches declare importance of municipal participation in entrepreneurship education, help youth ideas realization in society, competitions, support or sponsorship, but real situation reveals problems and important challenges .This article describes entrepreneurship concept and factors stimulating entrepreneurship. In order to clarify entrepreneurship promotion situation in rural municipality, Rokiškis regional municipality was chosen as the municipality having lowest numbers of young people in Lithuania.