Abstract

Customer loyalty is a key element of an effective and prosperous organization. Patients are turning out to be more involved in their own healthcare and are being encouraged to do so. Loyalty can be defined as a customer continuing to believe that organization’s product or service offer is their best option. It best fulfils their value proposition whatever that may be and they take that offer whenever faced with that purchasing decision. By improving and delivering a good Service Quality and Good Image, it helps service providers to increase Customer Loyalty.