Abstract

This paper investigates the NGO’s and Government agencies as communication network in prevention of HIV/AIDS. This study paper also tries to identify new strategies of communication to disseminate information about HIV/AIDS. The study of non-government organizations and Government agencies functioning as communication network in prevention of HIV/AIDS has been studied through available reports and SWOT analysis. The researcher conducted detailed interviews with the representatives of NGO, NACO and Delhi State AIDS Control Society regarding the HIV/AIDS prevention programme, its aims, objectives and functioning. A special questionnaire was designed for the medical practitioners to find out the new communication strategies to disseminate information related to HIV/AIDS. It was special because researcher wanted to find out the knowledge gap between the medical practitioners and the people living in Delhi slums. The SWOT analysis proves that the weaknesses of policy makers should be converted into their strength that can happen only when the producers those are not making short films & documentaries should better gear-up and start focusing on making such programs frequently. It is recommended through this paper that workshops and training programmes should telecast on TV to inculcate the Media habit and improve personal hygiene. With this the Government agencies like NACO and Delhi State AIDS Control Society should produce more programs related to HIV/AIDS for TV.