Abstract

This study aims to analysed and identify the character values that exist in elementary school students in the coastal tourism area of Gunungkidul which affected by the tourism environment so that later it can become information in the formulation of school policies of regional governments to instill appropriate character education models for elementary school students in coastal areas Gunungkidul tourism beach. This research is a qualitative study with a case study approach. Data analysis uses inductive analysis techniques. Results found that there are positive and negative characters in elementary school students in Gunungkidul tourism coastal area. Positive characters include creative character and caring character. Negative characters include character of indiscipline, ignoring responsibility, and impoliteness. All of the character values is the impact of coastal tourism environment.