“Posters That Speak Like Us”: Young Women’s Perceptions of Modern Contraceptive Messaging in Nyalenda B, Kisumu County, Kenya

Abstract

This empirical study explores how young women in Nyalenda B, Kisumu County, interpret and engage with campaign posters promoting modern contraception. Drawing from focus group discussions, key informant interviews, and ethnographic fieldwork, the study examines how visual and linguistic elements color, image, layout, tone, and placement shape perceptions across diverse educational backgrounds and age groups. Grounded in Visual Semiotic Theory and supported by Peirce’s triadic model of signs, findings reveal that interpretation is not passive but actively filtered through lived experience, literacy, and socio-cultural context. While most young women found the posters appealing and empowering, others expressed skepticism when visuals felt unrealistic or culturally detached. Misinterpretations were common where poster messages omitted nuance or ignored pervasive myths and fears about contraception. The study concludes that effective poster design must integrate localized semiotics, emotionally intelligent language, and participatory design strategies to bridge the gap between message intent and community interpretation.