Inferring the behaviour in choice of unit trust fund

Abstract

Unit trust fund investment is popular among the retail investors as it provides professional management with low
cost and the needed diversification. It is used as investment not as speculation. The choice of fund is ultimately important. The
choice of fund picked by the investor should be in line with the financial objective of the investor. The current study thus
proposed how investors select their fund and whether behaviour of investor has a role to play in it.