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Articles

Shopping Analysis in on Line Shop with Young People

Authors

  • H. Sonny Indrajaya1 , Hapzi Ali2 Lecturer of Economic Faculty, Mercu Buana Univesity, Jakarta Indonesia

Abstract

On Line Shop Research with variable ease of shopping, product quality shopping. This study among young people aged
18-28 years, residing in Jakarta, Tangerang and Tangerang Selatan, Bogor, Bekasi, Indonesia. A multivariate questionnaire with
closed questions. Likert Scale 1 - 5. Number of questionnaires 128 respondents with 69 male respondents and 59 female
respondents. The quantitative analysis method uses a multiple linear regression analyz of IBM SPSS version 23 for analysis of
determination (R Square), tested partially (t test) and simultaneous (test F) hypotheses with alpha 5 percent (0.05). Results of
determination analysis (R Square) 0.172 for variable ease of shopping, product quality and shopping on the store on line. Results
of hypothesis partially test (t test) 2,915 for ease of shopping and 3,672 for product quality. Simultaneous test results (test F)
obtained 0.000 results below the maximum value of alpha 5 percent (0.05).

Article information

Journal

International Journal of Social Sciences and Humanities Invention

Volume (Issue)

4 (8)

Pages

3797-3802

Published

2017-08-17

How to Cite

Shopping Analysis in on Line Shop with Young People. (2017). International Journal of Social Sciences and Humanities Invention, 4(8), 3797-3802. https://doi.org/10.18535/ijsshi/v4i8.17

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