Abstract
One effort made by the government for implementing the strategy to reduce maternal mortality was by pushing society to have a willingness to live healthy through the alert village. This study aimed to analyze the establishment village in lowering the number of maternal mortalities in Jember Regency. The research was qualitative research, with study studies case design. The research was viewed from the stages of approach and preparation for the alert village in Jember Regency. At approach stage, alert village budget at Jember Regency Health Department as well as in Glagahwero village still was not yet realized well. However, at this stage, the preparation for each activity ran well. Attempts made by the alert village in lowering number of maternal deaths in Glagahwero village, including Tabulin (pregnant mother savings) program and blood donors, until this time still runs well.