SERVICE QUALITY DELIVERY IN THE NIGERIAN FAST FOOD INDUSTRY- A Re-Examination Of Current Practices

Abstract

The changing socio-cultural pattern witnessed worldwide, especially in developing economies, has brought the fast food industry into limelight more than ever before. This paper therefore considers it worthwhile to expose the fast emerging sector in Nigeria, with the aim of consolidating and improving current operating procedures in the industry. The paper therefore while recommending strict application of quality control and improvement measures, also comes to the conclusion that the industry’s activities portends great opportunities for economic development of the country, if properly harnessed.