Abstract
This research aims to analyze social issues in more detail in Jamdin Buyong's editorial cartoon work published in the Sabah Times newspaper in 1967. The cartoon produced in the press is an important historical record of civilization. This is because it describes the situation of the community at that time which is the recording of events, life and social society. Social institutions of society are sometimes faced with problems of life and conflict in themselves requires instruction such as reprimand, advice, indirect criticism. Gambling through cartoon can be presented through casual and unpretentious methods. Hence, the strength of this visual arts branch is what painters use to criticize constructively and help solve problems as well as to build harmony and social harmony. However, these visual artworks are not addressed as serious and less attention and references. This study uses a visual semiotic theory approach by Charles Sanders Pierces to explain the meaning that will lead to values as a teaching and guidance. In summary, this study proves that the production of cartoon in representation or symbolic use is used by the painter to make a statement of humorous, sharp or sarcastic criticism. The purpose is to deliver messages, advice and lessons to the community that rely on good positive and moral values to the community. The impact, the content of the values in the cartoons shows the social issues of youth and youth that have begun since the 60s to today. Hence, the resulting study is expected to benefit the community and change the meaning and visual concept among the community in order to be a form of documentation for future generation and future reference.