Abstract

Corporate social responsibility (CSR) is globally acclaimed 21st -century business virtue by which the corporate organisations participate in community development. This case study investigates two rural banks’ CSRs and how they complement the local government in community development. The study rural banks’ CSRs were found to foster a win-win relationship, creating thriving business environment, while contributing to community development. The study’s banks’ CSR philosophy was driven by the desire for legitimacy, maintaining a business presence, promoting equity while responding to community needs. The case study banks’ CSRs drive which complemented the local government to improve the livelihood, education, health and social amenities were responsive to the needs of the rural communities.  However, a deeper community involvement and collaboration, and more attention to livelihood interventions were required to maximise local relevance in community development.